DUBAI, UAE –December 2015 – El Corte Ingles, the third largest department store worldwide has recently announced the opening of Serrano 52 MAN, a dedicated men’s fashion store right in the heart of Madrid.
Serrano 52 MAN, showcases over 70 international luxury brands, some of which are exclusive to the store, all spread out over seven levels., This exciting new men’s’ concept store includes a whole floor dedicated just to footwear and another to accessories, bags, ties, travel items and fragrances; in short, everything the modern man could ever need. The exclusive brands that in Madrid can only be found at this store include Berluti, Dior Homme, Marc Jacobs, Alexander McQueen, Giorgio Armani, Tom Ford, Isaia and Ralph Lauren Black Label.
The completely renovated building, vision of Swiss German architecture studio Michel Group, which specializes in department stores and shopping centres and El Cortes Ingles architecture and design teams, presents unique interior features such as a focal metallic spiderweb-shaped sculpture, in contrast with a neutral colour and texture palette of bronze and wood. There are no aisles in Serrano 52 MAN; a single floor colour unifies the sales areas and all of the brands that make up this new store follow a common design scheme dependent on which floor they reside on, further establishing the store as a stylish, masculine shopping destination.
Each floor is dedicated to a different style, with brands that represent that form. The ground floor includes accessories, travel items, sunglasses and fragrances with brands such as Burberry, Ermenegildo Zegna, Gucci, Lanvin and Valentino taking pride of place whilst the basement floor houses the footwear department with prestigious brands such as Church’s, Giuseppe Zanotti and Bottega Veneta displaying their latest collections.
The first up to the fifth floors are dedicated to fashion, both contemporary and classic designs from brands such as Sandro, Stone island, Belstaff and Hugo Boss.
Whereas the fourth floor focuses on classic luxury styles with collections from Brioni, Etro and Giorgio Armani, the fifth floor in contract offers cutting-edge designs straight off the catwalk from the influential fashion houses of Alexander McQueen, Balenciaga and DSquared2.
What’s more, Serrano 52 MAN is not just an avant-garde fashion retailer, for this new commercial space also invites customers to embark on a gastronomic journey through the Gourmet Experience located on the sixth and seventh floor, which boasts a combined total of seven Michelin stars. Well, shopping is hungry work!
In addition, the new Serrano 52 MAN store offers VIP customer care, with services such as the Personal Shopper, tax-free shopping for overseas visitors and personalized tailoring.
For further information on the location and opening times: www.elcorteingles.es