pport of Cultural and Musical Activities in Egypt
through “Sing with Ragheb Alama” service
Dalia Gamal Taher – Shomos News
Orange Egypt, the leading integrated telecom services provider, announced in a press conference its new exclusive cooperation with the Super Star Ragheb Alama in partnership with ARPUPLUS, the regional mobile value added service provider. “Sing with Ragheb Alama” new service will provide Orange’s customers with his exclusive news, songs and give them the chance to sing with the superstar on stage.
in a press conference its new exclusive cooperation with the Super Star Ragheb Alama in partnership with ARPUPLUS, the regional mobile value added service provider. “Sing with Ragheb Alama” new service will provide Orange’s customers with his exclusive news, songs and give them the chance to sing with the superstar on stage.
chance to sing with the superstar on stage.
The press conference was held at the Fairmont Nile City Hotel in the presence of the Super Star Ragheb Alama; Pierre Etienne Cizeron , Orange Egypt Chief Consumer Business Unit Officer, Medhat Karam, CEO of ARPUPLUS and officials from both companies. The conference also witnessed the presence of a large group of press and media specialists in the fields of music and ICT sector.
Ragheb Alama was chosen for his widespread fame, lengthy experience and special voice, with which he managed to blend the Lebanese taste and the Egyptian character and produce a wide variety of songs to his audience. Through this collaboration, Orange aims to foster its leading position of culture and music platforms by presenting modern and distinctive entertainment to the Egyptian market.
During the conference, Super Star Ragheb Alama performed a selection of his best songs such as ” Elli ba3na “. He also surprised the audience with his new album song “Sodfa”, presented for the first time in Egypt and exclusively to Orange customers on Orange’s exclusive music platform ”Sing With Ragheb Alama”.
When signing up in “Sing with Ragheb Alama” service, all fans can receive exclusive news, photos and videos from Superstar’s daily life by calling
# 45 #. Orange customers will also be able to get closer and meet their beloved Super Star Ragheb, in addition to participating in the talent competition by showcasing their talents in singing by recording their own songs via the voice service available on # 45 # or by calling number 4504. After filtering the participants, Ragheb and his team will pick a winner to sing with him on stage.
On this occasion, Pierre Etienne Cizeron , Chief Consumer Business Unit Officer at Orange Egypt said: “We are very pleased to cooperate with one of the leading stars in Lebanon and the Arab world; who is considered a great addition to what we present to our customers interested in music.”
“This Partnership comes in line with our policy in providing a unique customer experience where Orange is always keen to present valuable content in the world of music. We constantly work on approaching the community that we are honored to service in a positive and effective way through sponsoring such activities that enrich cultural and social life”, Pierre added.
For his part, Medhat Karam, CEO of ARPUPLUS, said: ” ARPUPLUS is proud of cooperating with Orange and the Superstar Ragheb Alama, the talented singer who has many fans in the Arab World and Egypt. We look forward to the success of this great partnership and we seek to launch more services soon.