Dubai, UAE. October 15, 2018 – With young and female entrepreneurship on the rise, it’s no surprise that digitally savvy millennials are excelling in the eCommerce space. Millennials are turning their side hustles into full-time endeavors using social media platforms and web integrations to acquire customers and build communities.
Meet Suhina Kohli Bahl, the 25-year old creative brain behind Dubai’s new online fashion brand Curador, an exciting new fashion label set to tap into the Middle East’s tech retail potential with the launch of an e-commerce website this month. Here, she listed her experience and observation into a usable recommendation to help millennial entrepreneurs like her.
BE CLEAR, SHOW YOUR PERSONALITY AND SPEAK OUT YOUR PURPOSE
It is not easy, that’s not a secret. Launching a new product is frightening; how can one stand out and be heard? Most young entrepreneurs struggle to be noticed.
The key is to be clear and be bold in declaring who you are, what your product is and how your product solves a problem in a fresh, dynamic way. Sometimes an entrepreneur is too close to see themselves. You must step back and know who you are and what you are offering, even if what you are offering is a gentle, kind, calm option. As a person, I am an explorer who loves to experiment with my style. I always look for something new, something that excites me, and these must reflect on the brand. At Curador, expect a range of fresh, edgy and unique designs in all my collection.
BE VISIBLE: GET SEEN EVERYWHERE
Here is where we, millennials, have the ultimate advantage. Being seen everywhere now is less about being seen in person than being found online in as many modalities as possible. The more extensive your digital footprint, the higher the chances of you being discovered. Naturally, your home base is your website, but then you want to use social networks to intersect your different buyer segments at multiple decision points in their buyers’ journeys.
In fashion e-commerce, content development such as regular photo shoot and video shoots are the new product demo, which no longer needs to believe and in person at a stand-up booth in the mall. Google says that almost 50% of internet users will look for videos related to a product or service before visiting a store.
In addition to videos, blog posts and articles that offer helpful tips work well, as does your backstory.